π―Do you want to build a career in Digital Marketing and become an expert in running Facebook & Instagram Ads?
Our 8-Week Professional Course will take you from beginner to advanced level with practical assignments and real-world projects.
π― What You’ll Achieve by the End of This Course
✔️ Strong understanding of Digital Marketing fundamentals
✔️ Ability to create, run, and optimize Meta Ads (Facebook & Instagram)
✔️ Hands-on portfolio-ready project to show clients
✔️ Knowledge of freelancing platforms to start earning
Week 1: Introduction to Digital Marketing
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What is Digital Marketing?
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Digital Marketing Channels (SEO, SEM, SMM, Email, Affiliate)
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Customer Journey & Sales Funnel
π Assignment: Research & present an example of a successful digital campaign.
Week 2: Website & Online Presence
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Importance of websites in marketing
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Introduction to Google Analytics
π Assignment: Create a free WordPress/Blogger site & submit link.
Week 3: Social Media Marketing Fundamentals
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Why Social Media Marketing?
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Content Strategy (what to post, when to post)
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Organic Growth vs Paid Reach
π Assignment: Create a FB Page & IG Business profile with proper branding.
Week 4: Facebook & Instagram Ads – Basics
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Campaign Structure (Campaign → Ad Set → Ads)
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Campaign Objectives Explained
π Assignment: Set up a Business Manager & share screenshots.
Week 5: Targeting & Creatives in Ads
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Audience Targeting (Core, Custom, Lookalike)
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Ad Creatives: Images, Videos, Carousel, Copywriting Basics
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Budgeting & Bidding (Daily vs Lifetime Budget)
π Assignment: Create a mock ad campaign draft (without publishing).
Week 6: Intermediate Ads Strategies
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Pixel Setup Basics & Event Tracking
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Retargeting Audiences (page engagement, website visitors)
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A/B Testing Ads
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Reading KPIs (CTR, CPC, CPM)
π Assignment: Run a test campaign with a small budget ($5–10).
Week 7: Advanced Facebook & Instagram Ads
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Advanced Pixel Setup (Custom Conversions)
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Retargeting Strategies (abandoned cart, website traffic)
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Funnel-Based Advertising (TOF → MOF → BOF)
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Case Studies of Successful Campaigns
π Assignment: Prepare a funnel strategy for a sample business.
Week 8: Freelancing & Career in Digital Marketing
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Freelancing Platforms (Fiverr, Upwork, Freelancer)
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Building a Portfolio (case studies, client testimonials)
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Personal Branding on Social Media
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Pricing Strategies for Freelancing
π Final Project: Run a real campaign, track results & present.
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